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A Triumph for South Africa: Our Chartered Accountants Are Now the Most Trusted Globally—Here's Why!

Updated: Oct 25, 2023

Edelman Trust Award
Edelman Trust Award

Hold onto your seats, finance aficionados! South Africa has just clinched the top spot in a global trust survey for chartered accountants, and this is monumental news. If you're as passionate about the finance industry as I am, you'll want to dive into every detail of this groundbreaking achievement.

Table of Contents

Setting the Stage

Before we delve into the nitty-gritty, let's set the stage. Trust surveys in the finance industry are akin to the Olympics for athletes. They're rigorous, globally recognized, and incredibly prestigious. So when SAICA announced that South African chartered accountants topped the trust charts, it wasn't just a headline—it was a history-making moment.

The Edelman Trust Barometer: A Gold Standard

The Edelman Trust Barometer is no ordinary survey; it's the gold standard for measuring trust across various sectors globally. Conducted by the research firm Edelman, this survey is the epitome of credibility. It's the kind of accolade that can transform an industry's reputation overnight.

The Numbers Speak Volumes

Now, let's talk numbers, the language we all adore in the finance world. A jaw-dropping 96% trust score isn't just a statistic; it's a testament to the relentless dedication, ethical standards, and unparalleled expertise of our chartered accountants. We didn't just edge out the competition; we left countries like England, Australia, and New Zealand in the dust. This is not merely a win; it's a grand slam, a standing ovation, and a victory lap all rolled into one!

The Global Context: Why This Matters

In a pool of over 1,300 participants across eight global markets, South Africa emerged as the undisputed champion. This is groundbreaking, especially considering the global landscape where trust in financial institutions is often shaky. We've not only set a new benchmark, but also sent a clear message to the world: South Africa's finance sector is a force to be reckoned with.

Let's not forget that this achievement comes on the heels of a challenging period marked by economic volatility and high-profile corporate scandals. In this context, the trust score serves as a resounding affirmation that we've turned the corner. We're not the underdogs anymore; we're the trailblazers setting new standards for the rest of the world to follow.

A Catalyst for Future Success

This trust score isn't just a feather in our cap; it's a significant milestone that's set to catapult the South African finance and accounting sector into a new era of innovation and global recognition. Think about it: a 96% trust score doesn't just happen. It's the result of years of hard work, ethical practices, and a relentless pursuit of excellence. And the implications are enormous.

This isn't just a pat on the back from the global community; it's a clarion call for international collaborations and partnerships. With such a high level of trust, we're not just opening doors; we're knocking down walls that have historically separated us from major international opportunities. We're talking about the kind of trust that attracts not just eyeballs but serious foreign investments. This is the kind of score that says, "Hey, world, South Africa is not just a safe bet; it's the best bet."

And let's not forget the technological advancements this could spur. With this level of trust, we're poised to become a hotbed for fintech innovation, blockchain adoption, and AI-driven financial solutions. This score sets the stage for us to lead in developing technologies that could revolutionize how the world thinks about finance and accounting.

In our journey in the pursuit of excellence and trust, leadership is not merely about reaching the summit but ensuring that each step taken is firm, intentional, and purpose-driven. At SAICA, we have not just achieved accolades but have built a legacy of integrity and excellence. ~ Freeman Nomvalo, the CEO of SAICA says.


To say I'm ecstatic would be an understatement; it's more like, I'm over the moon! South Africa's chartered accountants are doing so much more than just setting the bar high; they're completely redefining what excellence means on a global scale. This isn't just a win for us; it's a massive achievement milestone that marks a new era in the finance industry.

The recent trust survey results are a testament to the hard work, integrity, and unparalleled expertise that our chartered accountants bring to the table every single day. And let's not forget the ripple effect this will have—opening doors for international collaborations, attracting foreign investments, and setting the stage for technological advancements that could revolutionize the way we think about finance and accounting. I couldn't be more thrilled to be part of this exhilarating journey, and I can't wait to see where we go from here. This is a moment worth celebrating, cherishing, and, most importantly, sharing with the world. So here's to South African chartered accountants—you've made us all incredibly proud!

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